Blog
Shopping Statistics
Many people wonder why a consultant would be valuable when it comes to shopping. Here are a few stats from our last few trips for your consideration: In three hours, we have: Visited up to six stores (pre-selected according to the client's needs) Purchased up to thirty-five items on the client's shopping list (created from a closet audit, based on the time they spend in [...]
What if kindness was the best motivation?
This is a great image that was shared with us today by one of our favourite clients on Facebook. It's an idea that's been slowly winding its way through motivational circles and coming to the forefront of research efforts to understand how people get motivated, stay motivated and succeed in their endeavours. From little things like getting out for a daily walk to big things [...]
Fashion is Complicated?
There are many myths out there we enjoy debunking on a regular basis and this is my personal favourite. Fashion can be many things, including inspirational, aspirational, ridiculous or sublime, but complicated, it ain't. Here's the ICU Handy Dandy Guide to figuring out fashion, for you (and not for some mythical idea of what you *should* wear, be, do or have): 1. Fashion is just [...]
Form is Better than Function?
Many people who work in the fashion and retail industry believe that the form of the clothing is more important than how well it functions. The theory says if you look good, you'll feel good and that's that. However, this popular myth completely disregards a person's lifestyle and personal preference. In our books, it doesn't matter how good something looks if it doesn't function properly. [...]
Nude Tones Apparently Aren’t for Everyone
There's been an interesting art project floating around the internet this week, which came to my attention via Facebook. It's called "Not My Nude" and is a photo project that draws attention to the narrow current labeling practices of the beauty industry, where 'nude' or 'flesh' tones are always a light form of beige or ivory; in other words, white. I've recently been looking at [...]
Myth Monday – Layering is Complicated
I often hear the words, "I don't know how to layer" when it comes to dressing for summer, or for changing weather. Many people think that creating a functional, stylish layered look is a complex task, but it's actually quite straightforward. Here are some simple tips to pull it off like a pro: 1. For summer, keep it lightweight. Lighter fabrics will allow you to [...]