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I hear this word a lot from different quarters and I often wonder what it's like to apply this to not just image, but all areas of life. It's a bit of a buzzword, but still interesting to explore. Here's the definition: op'-ti-mize:  to make as perfect, effective or functional as possible These are three wonderful words; perfect, effective and functional. Think of ‘perfect’ as [...]

So I talked about the changes ICU is experiencing and there are a ton of associated feelings with such a change. Again, this week I'm experiencing a great deal of empathy for clients who are changing their image and want to share something that really helped me when I was first learning to manage emotions around change and not break down and enter bone-chilling anxiety. [...]

So we're experiencing a ton of change here at ICU with interns arriving, moving from a home office to a downtown office, getting a virtual assistant and generally expanding our business and during this time I'm noticing a couple of things... first, change has an emotional and financial price, even when it's good change and second, change can be a little crazy making! Why am I blogging about this? [...]

Yes, that's right, ICU is growing again and we're lucky to be taking on a downtown office in March of this year, stepping into the next level of service. The lease is signed, the movers are booked and all of the thousand little details (including address updates on this website) are slowly getting done. When I look back on the clients who have trusted us [...]

Holiday parties can be a lot of fun if you remember three simple words: prepare, perform and praise. Sometimes it’s good to get back to the basics of party etiquette; though these things seem simple, it’s always good to remind ourselves that parties are still business much of the time. Here are ten tips to help you be successful and confident in navigating the waters [...]

Creating Your "Uniform"? Sometimes it's just easier to have a series of 'go-to' looks in your wardrobe that will keep you going no matter what. Instead of standing in front of your closet for hours trying to figure out what to wear, creating a look for yourself can be easier than you think. Here are the top three tips to remember: #1: Consider your lifestyle [...]